| Job Location | Dubai - United Arab Emirates |
| Education | Any Graduation. |
| Salary | Not Mentioned |
| Industry | Banking / Financial Services / Broking |
| Functional Area | Not Mentioned |
Digital Marketing ManagerJob Location : UAEJob Description :Prepare marketing plans in line with business objectivesWork with media agency to prepare annual and monthly media plans in line with overall marketing plan and budgetPrepare briefs for creative agency to develop campaigns to launch products and roll out awareness and acquisition campaigns Evaluate creative/promotional concepts provided by the agencyManage creative/media/digital/social agencies for successful execution of campaignsDefine and track campaign KPIs on a daily basis. Analyze effectiveness of marketing campaigns, ROI, customer lifetime valueOptimize digital marketing funnel to continuously improve KPIs including CTR, website conversion rate, quality of leads, and conversion of leadsWork with designers and web developers to design and develop landing pagesPrepare customer communication and manage execution of Email/SMS marketing campaignsImplement web analytics tools and analyze traffic to generate insightsChampion data-driven, test-and-learn approach towards development of creative assets, website user experience and customer acquisition. Define and implement continuous A/B and multivariate testing of creative assets and landing pagesTrack campaigns of key competitors, industry trends/best practices and share bi-monthly updatesWork with cross-functional teams including Technology, Sales, Product and Operations teams to implement improvements in the digital acquisition processSkills :2 to 3 years of Digital Marketing experience in Banking/Financial Services or Agencies is a mustExperience managing SEO, SEM, Display Advertising, Social and Email marketing campaigns for retail customersExperience managing cross-channel marketing campaigns to drive business resultsExperience in optimizing funnels and running A/B and multivariate testsHighly creative with a strong design-sense, written and verbal communication skills in English. Arabic knowledge is a plusAnalytical mind comfortable deriving insights using data to drive marketing decisionsWorking knowledge of Google Analytics is a must. Familiarity with other analytical and ad serving tools is preferredComfortable working with web/app developers and Technology teamsInterested candidates can apply with your resume.
Keyskills :
Digital Marketing Manager
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