Prepare marketing plans in line with business objectives
Work with media agency to prepare annual and monthly media plans in line with overall marketing plan and budget
Prepare briefs for creative agency to develop campaigns to launch products and roll out awareness and acquisition campaigns Evaluate creative/promotional concepts provided by the agency
Manage creative/media/digital/social agencies for successful execution of campaigns
Define and track campaign KPIs on a daily basis. Analyze effectiveness of marketing campaigns, ROI, customer lifetime value
Optimize digital marketing funnel to continuously improve KPIs including CTR, website conversion rate, quality of leads, and conversion of leads
Work with designers and web developers to design and develop landing pages
Prepare customer communication and manage execution of Email/SMS marketing campaigns
Implement web analytics tools and analyze traffic to generate insights
Champion data-driven, test-and-learn approach towards development of creative assets, website user experience and customer acquisition. Define and implement continuous A/B and multivariate testing of creative assets and landing pages
Track campaigns of key competitors, industry trends/best practices and share bi-monthly updates
Work with cross-functional teams including Technology, Sales, Product and Operations teams to implement improvements in the digital acquisition process
Keyskills : SEO Google Analytics Finance Banking Digital Marketing
