Digital Marketing Lead

Job Description

About usTamara is MENA?s leading payments innovator, focused on providing a seamless experience for merchants and customers through fair and transparent financial solutions. The company?s flagship Buy Now Pay Later platform lets shoppers split their payments online and in-store with no interest and no hidden fees. Tamara was founded in Riyadh, Saudi Arabia in late 2020 and has since grown to more than 200 employees in offices around the world in KSA, UAE, Germany and Vietnam, and the company?s $110 million Series A round in 2021 - led by Checkout.com - broke records as the largest-ever in the Middle East. Tamara has over 3 million customers and more than 4,000 partner merchants including leading global and regional brands like IKEA, SHEIN, Adidas, Namshi and Jarir plus local SMEs.About the roleTamara is seeking a Digital Marketing Lead to lead the planning, implementation, optimization and reporting of performance marketing initiatives to help drive traffic and maximize ROI across Paid Social channels. This role reports to the Head of Growth.What you?ll do:

• Develop a digital marketing strategy and plan for Tamara
• Plan and execute all digital marketing campaigns (excluding influencer marketing)
• Manage the entire digital marketing budget and track key metrics and performance
• Optimize campaigns by channel and reduce customer acquisition and retention costs
• Working closely with the management to share funnel conversion improvement ideas, feedback & present results.
• Managing digital performance marketing & brand awareness activities across channels like SEO, Google, Snapchat Facebook/Instagram & Other media buying platforms.
• Responsible for all performance & operational management of App and Web Acquisitions & Retention KPIs.
• Plan budgets across channels and optimise the campaigns based on Monthly/Quarterly/Yearly KPIs.
• Create and implement performance marketing strategies for various goals of the business.
• Pre-Campaign Benchmarking and Post-Campaign Reporting.
• Implement strategies to increase the ROAS of the campaigns across channels.
• Creation of detailed reports with metrics tracked across channels & support analytical reports including Funnel, User and Customer Metrics for Digital Channels.

• You have a degree in Marketing, Business Administration or related field.
• 4-6 Years of experience in performance marketing and mobile marketing strategies.
• You have prior experience in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media and other digital channels.
• You have solid expertise in campaign and channel analysis and reporting, including Google Analytics experience.
• You possess excellent analytical skills and leverage data, metric, analytics and consumer behavior trends to drive actionable insights & recommendations.
• You are a highly goal-oriented individual and have excellent communication skills.
• Work cross functionally within the growth, marketing and product teams
• Collaborate closely with merchant partners to synchronize and boost campaign effectiveness

• Flexible working, onsite as well as remote working opportunities
• Competitive salary based on market benchmarks, reviewed, and revised annually
• Happy Thursdays and coffee check-in with cross functional leaders and colleagues
• Mentorship program to develop
• 25 days of paid leave + public holiday
• Rewards and Recognition done annually
• Medical Insurance coverage

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