Support the Digital Marketing Manager in accomplishing key KPIS to follow for each of the media areas: Paid, Owned, Earned for ecommerce websites and boutiques across different markets
Manage the Weekly, Monthly, Quarterly, Yearly reports with the agencies to be reported to the Digital Marketing Manager and recommending changes to campaign execution based on data insights
Responsible for monitoring spends of all digital mediums & ensuring no overspends billed
Follow carefully and execute with excellence the digital part of the 360 Marketing plan
Support in building, planning and implementing traffic acquisition strategy on & off and awareness campaigns for the brands/concepts
Supervise and challenge our Agencies
Support in increasing organic traffic for the stores and ecom.
Perform SEA research, identifying effective content and keywords and building a strong back-link acquisition strategy with Digital Marketing Manager
Stay up to date with latest technologies, best practices and local competition and recommend new channels for business growth
Track, measure and analyze user engagement and conversions to report to the Digital Marketing Manager
Working with the agency, Brand HQ and brand teams to supply digital assets based on directives from the Digital Marketing Manager
Execute the owned strategy of all our accounts and follow carefully the content calendar with the content team
Executing any other functional duties as and when required
Assisting in Ecommerce brand promotional plans and coming up with ideas to enhance the ecommerce site as and when required
