Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
Work with the partners to help design, build and maintain our social media presence
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spending and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize the user experience
Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
Instrument conversion points and optimizes user funnels
Collaborate with agencies and other vendor partners
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Solid understanding of CRM systems and how it integrates into the marketing campaign
Manage the relationship with the external data providers/suppliers to ensure day-to-day data administration tasks are carried out effectively including, data cleansing, data management, and any project-specific requirements.
Responding to, qualifying, and tracking Inbound Leads and Requests.
Managing the lead qualification, tracking, and dissemination process
Maintain Database Integrity.
Report on Campaign Results (i.e., Email, Lead Activity, Sales, etc.).
