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Digital Marketing Analyst

4.00 to 6.00 Years   Dubai, United Arab Emirates   10 Jun, 2024
Confidential Company
1 Jobs Openings
Job LocationDubai, United Arab Emirates
EducationBachelor's degree / higher diploma
Salary$3,000 - $4,000
IndustryFMCG; Consumer Packaged Goods Manufacture; Retail & Wholesale
Functional AreaNot Mentioned

Job Description

Job Purpose:The Digital Marketing Analyst will be responsible for analyzing digital marketing performance, conducting market research, and providing insights to optimize campaigns and drive business growth. He / She will work closely with cross-functional teams to optimize online presence, drive brand awareness, and enhance customer engagement.Key Responsibilities:Digital Strategy Development:

  • Collaborate with marketing and sales teams to create and execute comprehensive digital marketing strategies aligned with business goals.
  • Conduct market research and competitor analysis to identify opportunities for growth.
Campaign Management:
  • Plan and manage digital advertising campaigns across various platforms such as Google Ads, social media, and email marketing.
  • Monitor campaign performance, optimize budgets, and adjust strategies as needed to maximize ROI.
Content Creation:
  • Develop engaging and relevant digital content, including social media posts, blog articles, email newsletters, and website updates.
  • Ensure content aligns with brand identity and resonates with target audiences.
SEO and SEM Optimization:
  • Implement SEO best practices to improve website visibility and organic traffic.
  • Manage SEM campaigns to drive targeted traffic and conversions.
Analytics and Reporting:
  • Monitor key performance indicators (KPIs) to assess the effectiveness of digital marketing efforts.
  • Generate regular reports, analyze data, and provide actionable insights for continuous improvement.
Social Media Management:
  • Manage and grow our social media presence, including content scheduling, community engagement, and influencer partnerships.
Email Marketing:
  • Develop and execute email marketing campaigns to nurture leads, retain customers, and drive sales.
Budget Management:
  • Manage the digital marketing budget effectively, ensuring cost-efficient strategies and allocation of resources.

Keyskills :

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