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Digital Experience Specialist

1.00 to 10.00 Years   Dubai, United Arab Emirates   27 Dec, 2022
Sapphire Recruitment Consultants
1 Jobs Openings
Job LocationDubai, United Arab Emirates
EducationBachelor's degree / higher diploma
SalaryNot Mentioned
IndustryHuman Resources Outsourcing
Functional AreaNot Mentioned

Job Description

Our client is seeking a Digital Experience Specialist with 4-6 years of experience in Digital Marketing or Digital Experience, preferably in a multinational firm or ideally someone coming from one of the well-known Marketing Agencies. In this role you will optimise engagement across online platforms and support the technical implementation and measurement of new digital assets including microsites and videos. You will also be responsible for managing the integration of marketing plans for our client?s people agenda, including, but not limited to, careers and talent recruiting, ambassador program, diversity and inclusion, and social impact. You will work closely with internal and external stakeholders to develop and publish interactive and engaging content designed to optimise the user journey of target segments.Description:

  • Support in the successful delivery of a range of digital projects, including web experiences, microsites, podcasts, and videos
  • Work with managers to create a stellar and successful digital experience for all audience segments, including clients, talent, and media, ensuring that each touchpoint of their journey is effective and engaging
  • Support with marketing performance management and analytics
  • Act as a marketing arm to support in optimising people programs (Inclusion & Diversity, Female Value Proposition, Global Mobility, Social Impact, and others) and in creating a best-in-class experience for people segments (Talent, new joiners, MBA ambassadors, others)
  • Partner with key internal stakeholders ? including colleagues from Human Capital ? to understand challenges and objectives around people programs
  • Map all touchpoints, and understand and analyse user journeys
  • Understand programs and initiatives and devise integrated yearly marketing plans for each, providing recommendations on content, campaign production, and user experience online and offline
  • Curate content for each of the marketing plans and align closely with stakeholders
  • Design multi-channel marketing campaigns and drive implementation from ideation to execution, identifying the right tactics to leverage across a multitude of marketing channels (i.e., website, social media, paid media, email, offline material)
  • Produce valuable and engaging assets that attract and convert our target groups, by managing and working closely with several internal teams and expert external vendors
  • Own all relevant sections of our client?s website to ensure it reflects on program goals
  • Own people-centric social media platforms and go-to-market approach. Set guidelines to educate stakeholders to produce and publish self-generated content, and monitor closely
  • Instill a ?marketing mindset? in internal stakeholders, to make marketing a continuous and consistent part of our people programs
  • Be on the lookout of market trends and technologies, and conduct regular benchmarks with key market players
  • Constantly innovate on delivery models and external partner capabilities to ensure best in class output
  • Drive reporting and performance analysis of people projects. Measure and report on marketing campaigns, gain insights and assess against goals

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