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Digital Experience Manager, AED 22-28,000 per month, Dubai

1.00 to 10.00 Years   Dubai, United Arab Emirates   25 Jan, 2022
Job LocationDubai, United Arab Emirates
EducationNot Mentioned
SalaryNot Mentioned
IndustryHuman Resources Outsourcing
Functional AreaNot Mentioned

Job Description

Our client is seeking a Digital Experience Manager, with at least four years? experience, to optimize client engagement across online platforms, and to help in shape and deliver differentiated digital experiences. The successful candidate will design client journeys and drive the technical implementation and measurement of new functionality, microsites, data explorers, and web experiences. You must have strong project management skills as well as strong analytical and quantitative skills.Description:

  • Create a stellar and successful digital experience for all audience segments, including clients, talent, and media, ensuring that each touchpoint of their journey is effective and engaging
  • Perform competitive analysis and conduct audits of existing digital channels to make sure our client?s online presence is high quality, effective, easily accessible, and meets target audience needs; Compile best practices and identify improvement opportunities
  • Set up marketing intelligence programs to link data across multiple sources and platforms (including Salesforce client databases, website, social media platforms), to understand overall client journeys and touchpoints
  • Understand and map client engagement by leveraging Salesforce CRM, Marketing Cloud, and Einstein Analytics, to derive qualitative and quantitative insights about our existing and potential clients
  • Plan for and manage the successful delivery of a range of digital projects - including driving UX and functional changes, uplifting existing web pages, introducing new functionality, and developing new interactive microsites or data explorers - along with revenue generated on these projects, and client and team satisfaction
  • Orchestrate the work of internal/external teams and vendors for web design and development. Define scope and requirements, manage timelines, and communicate issues and status. Align with senior stakeholders to gain consensus on website strategy and modifications
  • Analyze metrics and user behaviour on current platforms and manage and assess life cycles. Leverage data to drive initiatives that offer a personalized experience and achieve digital marketing objectives
  • Evaluate website traffic according to metrics such as visits, demographics, session length, conversion rate, and more, to measure ROI of newly implemented initiatives and identify other functionality that needs to be optimized
  • Assist with the organization?s digital transformation efforts
  • Institutionalize new and innovative technologies, solutions and best practices

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