Digital Analyst

Job Description

ROLE DESCRIPTIONTitle:Code:Digital AnalystRole Holder (if currently filled):Role archetypeDivision/DepartmentGrade/LevelSMBU ? Marketing Reporting toLocationDigital Marketing Manager, OmniChannelDubai, United Arab EmiratesManaging/Leading (if applicable):Date of last revisionRole Purpose:The Data Analyst will be transforming data into information and insight to support the business and our customers, and to help inform the decisions they make.S/he will provide best practice consulting and implementation plans for digital analytics and tracking efforts across our websites, mobile apps and digital assets. S/he will be responsible for data layer planning, tagging, and improving our ability to collect clean, trusted and actionable data.Role Details ? Key Responsibilities and Accountabilities:

• Develop and maintain business critical metrics, analyze data, identify root causes and present findings and recommendations to drive key business decisions. Support the business using statistical methods for process and performance evaluations.
• Use statistical tools to identify, analyze, and interpret patterns and trends in complex data sets
• Turn loads of data and numbers into meaningful and digestible stories, explaining the why behind the what .
• Drive creation of interactive and user-friendly analytical tools that enable fact-based way we make decisions and executive storytelling.
• Liaise with internal and external clients to fully understand data content
• Liaise with internal stakeholders to understand the data-analysis steps, enabling the BU to take important decisions based on various facts and trends.
• Support Tenants and Omnichannel Operations in identifying right analytical technique for tasks like A/B testing or segmentation by using predictive used cases with the ability to solutionise delivery and extract digestible format for the brand.
• Advise on policies and processes for governance of digital tracking and analytics implementations
• Be responsible for the setup and ongoing maintenance of the data layer
• Implement best practices with regards to data collection and analysis across a range of tools, with a specific focus on Google Analytics 360 and Firebase
• Take a proactive approach in reviewing existing digital platforms, processes, reporting and analysis

Functional/Technical Competencies

• Strong analytical, quantitative, problem-solving, and critical thinking skills.
• Experience synthesizing response data and making sound, actionable recommendations.
• Knowledge of Omnichannel, ecommerce, marketplace data analysis with the capabilities of translating data into stories
• Development of data collection processes and data management systems
• Experience synthesizing response data and making sound, actionable recommendations.
• Data collection and entry from multiple sources when needed
• Present analysis in easily digestible standard reports
• Prepare and publish reports on showcasing tenants performance on (sales, browsing behavior, and advanced insights)
• Highly organized, detail-oriented and able to prioritize effectively.

Personal Characteristics and Required Background:Personal Characteristics

• Enthusiastic, filled with energy, excellent interpersonal skills, strong verbal and written communication skills and intuitive storytelling ability
• Excellent problem-solving, organizational and analytical skills with the ability to make high-velocity decisions quickly and based on data, industry trends and stakeholder feedback
• Able to communicate a vision and bring people along on the journey by storytelling
• High aptitude to learn quickly, assimilate to new teams and projects and work well under pressure with appropriate attention to detail
• Pro-active problem solver with an ability to take initiative and have a strong sense of ownership
• A ?change agent? attitude, constantly p

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