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CRO Specialist|

1.00 to 10.00 Years   Dubai, United Arab Emirates   01 Mar, 2023
Al Futtaim Group
1 Jobs Openings
Job LocationDubai, United Arab Emirates
EducationNot Mentioned
SalaryNot Mentioned
IndustryAccounting
Functional AreaNot Mentioned

Job Description

CRO Specialist| Retail | IKEAOverview of the roleLead the conversion optimization efforts to improve user experience, maximize conversation rates and drive engagement across all digital points. Manage, test, and implement conversion points in the marketing funnel to deliver key metrics and KPIs.ÿWhat you will do

  • Manage, test, and implement conversion points in the marketing funnel to deliver key metrics and KPI?s
  • Plan, prioritize, design & build A/B or multivariate tests
  • Be able to translate and communicate testing results and data-driven recommendations into an effective message, continually creating insights and value for clients.
  • Continuously analyzing the performance of funnel conversion and user behavior, to identify areas of opportunity
  • Conduct analytics- based site audits, highlighting areas of concern and implementing improvements and enhancements.
  • keep up to date with new CRO methodology, theory and tech and sharing within the team
  • Collaborate in plan, develop, implement the SEO strategy
  • Together with the team implement the SEM strategy
  • Collect and analyze data, monitor competitors, and identify trends to achieve the maximum ROI across all our conversion points
  • Track, report and analyze Key metrics and KPI?s for all touch points and campaigns
  • Apply knowledge of web analytics, customers segmentation- and audience in the optimization process
  • Stay on top of all trends, apply the changes on the digital platform as per the Customer needs, and IKEA positioning and communication strategies, and maintain best practices

Keyskills :

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