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CRM Manager - MEASPAC

4.00 to 7.00 Years   Dubai , United Arab Emirates   27 Feb, 2023
Accor
Job LocationDubai , United Arab Emirates
EducationNot Mentioned
SalaryNot Mentioned
IndustryHotels /Hospitality /Restaurant
Functional AreaNot Mentioned

Job Description

Company DescriptionWhy work for Accor We are far more than a worldwide leader. We are 280,000 women and men placing people at the heart of what we do, and nurturing real passion for service and achievement Joining Accor means embarking on a unique life journey to imagine tomorrows hospitality.Our commitment to Diversity & Inclusion:We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.To join our Group, please visitAccor Hotels & Resorts is seeking a CRM Manager for the MEASPAC , Midscale and Economy Brands. The successful candidate will be responsible for ensuring that Accors CRM systems are being utilized effectively to improve customer interactions and drive business growth through all relevant channels and levers. The role will report to the CRM Director MEASPAC and carry a dual responsibility.

  • Define, manage, and support the CRM Director in executing all CRM activities for MEASPAC region
  • Regional & Hub Responsibility: a) Support CRM Director in defining, executing, and reporting on the CRM strategy & performance for the entire region b) Own and manage the CRM strategy and plan for MEAT
  • Responsible for activating all B2B & B2C CRM activities for Accor Live Limitless, , Midscale and Economy Brands, and Brand & Loyalty Partnerships
  • Manage CRM levers such as email marketing, app push notifications, SMS/WhatsApp/Messaging, and web content merchandising.
  • Continuously measure and improve main KPIs.
Qualifications
  • Bachelors degree in a related field (e.g., marketing, business, hospitality)
  • Minimum of 4 years of experience in related marketing or customer relationship management role
  • Strong analytical and problem-solving skills
  • Excellent communication and presentation skills
  • Proficiency with CRM software and data analysis tools such as Liana Mailer, Responsys, Salesforce
  • Ability to work independently and as part of a team.
  • English + French and/or Arabic proficiency is a must.
  • Tech-oriented and savvy with CRM tools/BI & Analytics tools
Additional InformationThis position is based in Dubai, UAE, and will work with teams across multiple geographies, cultures, and time zones. If you possess the required skills and experience, we encourage you to apply for this exciting opportunity with Accor Hotels & Resorts , Midscale and Economy Brands across the Middle East, Africa, Turkey, Asia and the Pacific region.

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About Company

Accor S.A. is a French multinational hospitality company that owns, manages and franchises hotels, resorts and vacation properties. It is the largest hospitality company in Europe, and the sixth largest hospitality company worldwide. Accor operates in 5,300 locations in over 110 countries.

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