Drive and develop the CRM strategy to support the brands under the division?s umbrella to grow with a customer-centric approach and marketing automation
Strategize ? Build the CRM Roadmap with set KPI?s to improve the customer lifetime value
Scope - Generate insight into customer segments for use within business development and other CRM initiatives
Campaign Management - Support the management of business development activities by: Identifying growth, cross-sell, up-sell and retention opportunities within the database
Processes - Closely monitor internal processes and capabilities of the Marketing Database to ensure data is securely managed via information and reporting
Data Management - Formulate, implement, and enforce proper data collection policies and procedures to support business goals and CRM vision
Profiling - Establish the necessary criteria to proactively detect opportunities within the business and the database to streamline activity
Analyze ? evaluate the performance of published CRM content for recommendations for future CRM campaigns
Be a fresh thinker?make suggestions and bring forth ideas to grow and expand the creative practice and bring to bear best in class work and thinking
