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CRM Lead

1.00 to 10.00 Years   Dubai, United Arab Emirates   26 Jul, 2022
MRSOOL Inc
1 Jobs Openings
Job LocationDubai, United Arab Emirates
EducationNot Mentioned
SalaryNot Mentioned
IndustryOther Business Support Services
Functional AreaNot Mentioned

Job Description

About UsTamara is the leading Buy Now, Pay Later provider in the MENA region. Our mission is to empower people to shop through an honest, transparent and inclusive financial solution. We provide a Buy Now, Pay Later solution for customers to pay with the ability to split their payments in 3 or 6 - no fees, no interest. The company operates out of its HQ in Saudi Arabia and it has offices across the UAE, Germany and Vietnam.About the roleThis role will report to the Head of Growth and manage 1 junior CRM associate in the team.What you?ll do

  • Analyzing data to inform business development and campaigns
  • Driving CRM initiatives through channels including(not limited to) Push(App/Web), In App, SMS, Email/Newsletter, Whatsapp and overseeing execution of campaigns
  • Acting as a liaison between the IT and CRM team to identify consumer segments to be targeted for campaigns
  • Partnering with different stakeholders to keep them informed about upcoming data management initiatives
  • Maintaining and improving data management processes and accuracy
  • Working with IT to manage CRM system and data warehousing
  • Configure personalized and automated campaigns.
  • Responsible for daily management and leading CRM/Multi-channel plan to increase consumer LTV, build lasting customer relationships, drive engagement and improve retention/stickiness through campaigns by focusing on retention programs.
  • Make use of the customer segmentation and marketing automation tools to deliver personalized campaigns across multiple touchpoints.
  • Support the execution of the outbound communications for all growth initiatives
  • Develop, test, configure and launch Emails/In-apps using HTML.
  • Monitor and evaluate campaign results across all channels to understand the efficacy of strategies and tactics for improving engagement and retention using A/B tests and Global Control.
What you?ll bring to the team
  • You have a diploma/degree in Sales, Marketing, Business Administration or related field.
  • You have 3-5 years prior experience in a similar role.
  • You have experience in SQL data extraction, overseeing and driving campaigns and projects.
  • You are analytical, data-driven and well-versed with Excel.
  • You are detail-oriented and thrive in dynamic and fast-paced working environments.
  • You possess excellent communication & interpersonal skills.
  • You are a strong team player and comfortable working in matrix environments .
What we offer you
  • Flexible working, onsite as well as remote working opportunities
  • Competitive salary based on market benchmarks, reviewed, and revised annually
  • Happy Thursdays and coffee check-in with cross functional leaders and colleagues
  • Mentorship program to develop
  • 25 days of paid leave + public holiday
  • Rewards and Recognition done annually
  • Medical Insurance coverage

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