Work with Digital/Retail brand teams to integrate systems for targeting recommendations, cross-promotion and be able to measure performance of different approaches.
Clear understanding of CRM Analytics strategies such as Active/Inactive Customers, Cohort Analysis, Cross sell /Upsell, Customer segmentations and lifecycle value.
Responsible for identifying different customer profiles, and carrying out the optimization of CRM activities by defining market sectors and customer selection based on customer profiling and segmentation.
Undertake ownership for integration of CRM/marketing automation tools with the Web and App ecosystem
Responsible for building ETL process between the CRM/marketing automation tools and Data warehouse and should have a clear understanding of the Data models
Responsible for hands-on modelling and analysis of marketing campaigns to determine the best mix of channels and messaging
Campaign management & Insights
Segmentation
Campaign performance
Insights
Dashboard & Reporting
Create actionable dashboards on Tableau for all business units and all retail brands
Teamwork
Create relationship & workflows within the Tech & development departments to complete projects
