Provides visual communications support to Al-Futtaim, developing and executing visual corporate communication assets in the style and spirit of the brand using a mix of creative skills,
Works across the business to develop and deliver upon design briefs by gathering information and data to clarify communications objectives,
Delivers creative and visual content across a wide range of platforms on a day-to-day basis including print, website, intranet, social media content, email, presentations, brochures, reports and events,
Keeps abreast and shares developments and trends in design and design software amongst the wider team.
Website & Intranet Content Development
Functions as part of a team to create compelling content for our corporate website and intranet channels through the creation of digital artwork and content,
Supports the creation and implementation of new web content with a focus on increasing awareness of and supporting Al-Futtaim?s internal / external communications priorities,
Keeps up-to-date with latest communications trends and best-practice to ensure constant innovation and improvement wherever possible.
Logo Design And Management
Design new logos and other brand elements as needed. Manage and update the brand?s logo library, ensuring consistency and adherence to brand guidelines.
Manages and keeps up to date our inhouse image and content library,
Works with vendors on creative briefs and content production whenever needed
Design Hub Management
Acts as the team leader of our design hub team based in Egypt.
Supervise the team and the end-to-end process, from briefing through delivery, ensuring high-quality output that is on-brand and on-time. Review resources allocation to meet briefs and requests volume and deadlines.
Oversee the creative output of the remote design hub, ensuring that all work aligns with the company?s brand identity and strategic goals.
Mentor and guide junior designers within the hub, promoting skill development, creative growth and staying abreast of latest trends and innovations.
Brand And Visual Identity Management and Governance
Ensures that all designs and logos align with the brand visual identity guidelines,
Ensures the group brand and visual identity guidelines are regularly kept up to date, and keep pace with the latest group developments.
Acts as a brand ambassador, actively supporting Al-Futtaim?s corporate brand guidelines; working to achieve consistency of messaging, ?look & feel? and helping to infuse the brand purpose, vision and values across the organization.
Drive brand and VI compliance and governance across the organization,
Deploy and champion long-term vision for a harmonized and consistent brand and visual language across the organization.
Deliverables & Outputs (the ?product? and value-add that gets created):
Designs for a range of projects delivered on time in full
Logo and Visual Identity creation with full brand guidelines
Complete adherence to corporate brand and visual identity guidelines across all divisions and brands towards all channels: online, offline, events, signage, intellectual property, logo design and creation (in English & Arabic)
Al-Futtaim Group Corporate Communications Departments
All Al-Futtaim Group Divisions: Automotive, Retail, Real Estate, Financial Services, Healthcare, AFEF, Blue, and Corporate Services (HR, Emiratisation, EIT)
Key Outcomes and Performance Indicators (How do you measure success?)
Brand and Visual Identity Guidelines
Internal feedback related to key projects
Building consistent brand identity and visual language over time
Design Hub utilization ratio and output quality
Required skills to be successful
Creativity: Ability to generate innovative design solutions that align with the brands identity and guidelines
Attention to Detail: Keen eye for detail, ensuring that all designs are polished and professional.
Collaboration: Ability to work effectively with cross-functional teams and divisions and incorporate diverse perspectives into design work.
Adaptability: Ability to manage multiple projects simultaneously and adapt to changing priorities.
Strategic Thinking: Ability to understand the broader business context and design accordingly to support corporate and business objectives.
