Copywriting Senior Analyst

Job Description

Copywriting Senior Analyst (English)Location: Abu Dhabi, United Arab EmiratesAbout AccentureAccenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Interactive, Technology and Operations services?all powered by the world?s largest network of Advanced Technology and Intelligent Operations centres. Our 674,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities. Visit us at www.accenture.com.Accenture InteractiveThe powerful convergence of marketing and technology in today?s marketplace means brands are no longer built through advertising, but through Experiences. We bridge deep human and business insights with the possibilities of technology to define and deliver new realities. Experiences that can make lives easier, healthier, safer, more productive and rewarding. In order to unlock growth, marketing organizations need a new partner?one that is part business consultancy, part creative agency and part technology powerhouse to enable them to design, build, communicate and run the best Experiences on the planet. At Accenture Interactive, you will reimagine business through Experience.Interactive is one of four services that make up one Accenture ?the others are Strategy and Consulting, Technology and OperationsRole Overview :As Senior Copywriter (English), you will play a critical role in developing and creating world-class content, reviewing and ensuring communication accuracy, maintaining and enforcing tone of voice and assisting with creative direction for the MENA region. You will work with internal and external teams to execute brand campaigns, retail campaigns and key content objectives across a broad range of channels and asset types, including social, digital, CRM, search, film and print. The ideal candidate will be a native English speaker with automotive copywriting experience who possesses the ability to accurately self-edit, organise and manage competing workloads from multiple stakeholders, offer and handle constructive criticism, deliver in a fast-paced environment and present complex ideas to internal and external leadership in a clear and confident manner.Skills & Responsibilities :Overview:

• Ideate, copywrite, edit, proofread and provide quality assurance for English deliverables while successfully collaborating and communicating with internal and external teams

• Interpret creative direction and adapt points from creative briefs into persuasive concepts

• Follow media trends and best practices for all relevant platforms and paid media outlets
• Collaborate with studio team and client servicing team to ensure brand needs are met
• Factor in regional target audiences and cultural nuances
• Conduct in-depth research to support creative concepts

• Utilise copywriting knowledge, mechanics and research to craft original copy that is accurate, adds value and meets client needs and deadlines
• Switch between two brand voices seamlessly and accurately
• Ensure business objectives are effectively executed across all messaging
• Help determine written, verbal and/or visual story structure and tone, and drive the personality of the brand/campaign to meet clients communication needs
• Write to all different forms of media, including social, digital, CRM, search, film and print (POS, OOH) while providing various copy options within a given deadline

• Possess strong attention to detail and process-driven mindset
• Correct grammar, spelling, syntax and common ESOL errors
• Enforce JLR guidelines and tone of voice across all deliverables
• Spot, correct and help brands avoid cultural and regional faux pas in communications

• Communicate effectively with cross-functional internal and external teams
• Collaborate closely to ensure work is on brief and on brand
• Deliver and handle constructive criticism with tactfulness
• Work to continuously improve the overall writing process

• Participate in workshops/meetings to help educate client on English best practices
• Present concepts to stakeholders in persuasive, confident, kind and clear manner
• Own client interactions at all levels

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