Copywriter MEA & CA

Job Description

Overview: We are looking for a creative, energetic, and detail-oriented copywriter to craft engaging content for our various brand and marketing channels and mediums. You will work with the brand team to develop copy across multiple channels and mediums, which adheres to our brand standards, communicates our brand pillars, speaks to a wide range of audiences/regions, and ensures we meet our goals. You will need to be able to write quickly, creatively and accurately while also being willing to conduct research, if necessary. You will need to be flexible What is in it for you:

• Employee benefit card offering discounted rates across Accor worldwide
• Learning programs through our Academies
• Opportunity to develop your talent and grow within your property and across the world!
• Ability to make a difference through our Corporate Social Responsibility activities, like Planet 21

Responsibility Area

• Writing and editing digital/social copy, ensuring that it is engaging, informative and optimised for search engines, while aligning with the brand positioning/marketing strategy
• Writing and editing editorial/print/ad copy, ensuring that it speaks to the target audience, while aligning with the publication/channel
• Writing brand copy for guidelines, processes, SOPs and templates
• Supporting the creation of various marketing collaterals, such as brochures, flyers, presentations and other materials that effectively reflect the brand pillars, as well as hotel amenities and services
• Writing ad/brand copy, which aligns with the marketing calendar and the brands overall marketing and promotional activities
• Collaborating with other members of the marketing team, such as designers, marketing managers and content managers, to create cohesive and effective brand and marketing materials
• Gathering information and insights from other teams and departments, such as the sales team, to inform the copywriting process
• Ensuring that all copy adheres to the brand guidelines and is consistent with the voice and tone.
• Maintaining a style guide to ensure that all copy is consistent and adheres to the brand standards.
• Maintaining a copy archive to ensure we maximise use of all copy and an easy reference point for copy.
• Staying up-to-date with the latest trends and best practices in copywriting and digital marketing to ensure that the brands materials remain fresh and effective.
• Keeping track of the performance of concepts and campaigns, and making necessary changes to improve the ROI.
• Support the PR manager and/or agencies in writing, editing, and proofreading content directed towards media, such as press releases, award nominations, and media reviews.
• Collaborating with external vendors, such as translation agencies, to ensure that all copy is accurate and appropriate for different languages and cultures.
• Developing a clear understanding of our target markets and advising a comprehensive communications strategy to promote the brand.
• Proofreading and elevating copy written by others in the team.

Requirements and SkillsRequired:

• Proven experience as a copywriter or related role
• Knowledge of online content strategy and creation
• Excellent writing, editing and proofreading skills
• Experience with SEO
• Strong research skills
• Creativity
• Collaborative spirit
• Excellent time-management and organisational skills
• BSc/BA in marketing, English, journalism or a related field

Preferred:Arabic speaker and proficient in writing and translating to Arabic Our commitment to Diversity & Inclusion:

• We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.

Why work for Accor We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accors limitless possibilities. By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrows hospitality. Discover the life that awaits you at Accor, visit Do what you love, care for the world, dare to challenge the status quo!#BELIMITLESS

Keyskills :

About Company

Accor S.A. is a French multinational hospitality company that owns, manages and franchises hotels, resorts and vacation properties. It is the largest hospitality company in Europe, and the sixth largest hospitality company worldwide. Accor operates in 5,300 locations in over 110 countries.