?Create localized high-quality content for the market based on central marketing objectives for key social media platforms, our blog, emailers/ newsletters; in English and Arabic.
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Manage the social community and respond to queries/ create engagement.
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Plan the content and manage the delivery on a daily basis.?
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Ensure that all content created maintains brand standards and content style guides, as well as the overall expression of the brand?s identity.?
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Manage influencer marketing programs.
??Analytics:?
?Manage metrics aligned with the overall business objectives.?
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Enable structured content creation by understanding the brand, the audience, SEO requirements.
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Actively measure, manage, optimize and communicate the performance of the content.
??Research:?
?Research the approach and competitor environment using surveys, keyword research, market studies, and analytics insights to create the content strategy and calendar.?
??Collaboration:?
?Collaborate with internal stakeholders in marketing, product, sales, design, and tech.
??Overall KPIs - targets will be set
?Deliver content views and engagement for platforms.
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Improve organic visits to the website through content.?
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Improve registrations & applications from content initiatives.??
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Improve email marketing metrics as per set targets.
