Content & Creative Director

Job Description

Are you ready for a real challenge? Were looking for an experienced Content & Creative Director who will be part of a growing creative strategists team at TAMANNA.Tamanna is young but growing at high speed, which means youll take ownership of your projects, work with great autonomy, and see your ideas and initiative being encouraged. Together our cross-disciplinary teams are iterating, experimenting and revolutionizing the retail industry, by building a fully fledged multi-brand marketplace for family fashion & beauty. Our mission is to become the number one destination for the latest shopping trends in the Middle-East with a unique customer-focused, shopping experience.The Creative & Content Director is responsible for creating the brand concept and visual output of Tamanna. Mainly responsible for developing and executing strategic/creative briefs while producing relevant content strategies and roadmap that meet the needs of both the business and customers. The Creative & Content Director will have a team of Content strategists, copywriters and creative designers reporting directly to them. This is a hands-on role and we are looking for someone who will get involved on the ground to support, lead and develop the team to execute a clear creative & content strategy for TAMANNA.What you will be doing:

• You will act as brand guardian, defining our tone of voice and visual identity- ensuring that all marketing & commercial campaigns are innovative, engaging and above all have a consistent execution across all touch points. You will work cross functionally and collaboratively with other teams to ensure this brand vision is rolled out across all aspects of the business and TAMANNA brand.
• You will develop clear creative brand guidelines that will be implemented internally across all TAMANNA brand touchpoints and shared externally with our brands to ensure a clear defined approach across the whole TAMANNA marketplace.
• Partnering with the entire Marketing team you will develop innovative ideas & channel strategies for partnerships, influencer marketing, social campaigns, contests and offline events to drive brand awareness and new customer acquisition.
• You will collaborate and lead our copywriters, designers and content team to craft original concepts, designs and audio-visual outputs to drive engagement and performance from a variety of formats, including digital advertising, social media content, video, email and website platforms to support the performance of our campaigns.
• You will ensure our content is engaging and produced in a SEO friendly manner, maintaining the brand guidelines at all times.
• You will deliver and execute the yearly marketing calendar, including monthly site refreshes and larger campaigns which align with our commercial focuses alongside editorial, seasonal and regional trends, ensuring that we present these in a way that speaks directly to our local customer. At times this may require production management in the form of Photoshoot and Video shoots and budget management.
• You will work closely with the content managers and digital marketing teams to utilize data to create and define a clear creative content strategy that implements key content pillars. You will use these throughout all channels, onsite, paid and organic social, CRM and experiential projects, ensuring that briefs are delivered in the form of engaging creatives that drive conversion and meet business KPIs.
• You will set and integrate digital content strategies based on in depth site analysis, customer needs, and search metrics using innovative tools and techniques to ensure site optimization and personalization.

• Collaborating with the Digital Marketing team you will develop and test digital tracking and reporting systems for content-driven paid media campaigns.
• You will be responsible for optimizing all on-site content campaigns, messaging and navigation through frequent testing and data analysis, documenting the results and sharing best practices.
• Responsible for leading the creative team and the direction across all web/design layouts for the website, email templates, product images, banners, landing pages and other graphic elements that delight, engage and inform users.
• Ensuring engaging content is produced in a SEO friendly manner and in line with Brand guidelines.

• 8+ years of hands-on experience working on a digital native, social-first direct to consumer brand.
• 4+ years of experience leading and developing cross functional creative & content teams.
• Good knowledge across all Adobe Suite programs.
• In depth Ecommerce experience and a deep understanding of the marketplace and customer.
• You are highly organized, able to pick up projects quickly and create processes that can scale in a highly dynamic and evolving environment.
• You are able to manage the creative process from conception to completion.
• You are able to translate marketing objectives into clear creative strategies that perform and meet our business objectives.
• You are agile, adaptable, able to ensure both you and your team performs at pace whilst still delivering high quality, strong creative deliverables on time and within budget,
• An amazing and diverse portfolio that displays out of the box creative thinking skills coupled with a pragmatic and realistic approach.
• You are fluent in English and Arabic would be an advantage.
• Beneficial : Experience in production management, photoshoots, casting, on set art direction, talent and budget management.

Keyskills :