Consumer Insights Manager

Job Description

Qualifications and Essential Preferably Masters in a science or equivalent Min 5 years? experience in consumer research and analysis domain in well-known FMCG Proven experience and track record in End-to-End Consumer products claims development including significant Consumer Insight experience Preferably being a team leader, managing a number of collaborations globally across multiple R&D and consumer Insight & Claims team. Should have worked with multiethnic, multicultural societies to understand and respect the diversity and accommodate expectations for a global citizen in the claim?s language.Key Skills Strong Skills in the areas of Insights mining, determining consumer needs and linking them to build new communication stories and build new product solutions and Business opportunities (products and activation) ? i.e., White Space markets, established markets where we need to revive and rejuvenate old brands Strong external orientation ? competitive landscape, trends, consumers and habits, understanding of regulations and legal Boundaries within claims/communications Overall good communication skills Well versed with claims support and demo creation techniques Significant Sensory and consumer testing skills Knowledge of digital tools & systems including social commerce/ e-commerce Excellent written and oral communication with grip on wording articulationResponsibilities and Duties Consumer studies learning plan definition Spearhead claims development with real time consumer insights. Identify competition space with claims mapping, product placement, market insights, consumer feedback, retail or supermarket analysis Deliver Holistic Design thinking via consumer/sensory research and claims development. Propose claims with must have and wish to have recommendations Work with global regulatory teams for claims ratification and substantiation studies requirements. Design Consumer/Sensory research and develop Claims and Demo support strategy by coordinating with cross functional teams. Work with clinical team for identifying study requirements vis--vis possible claims Work with packaging and artwork design teams to deliver products with a build in consumer sense. Utilize competitive information and trends and translating them into concepts and claims and product innovation opportunities. Communicate insights within and outside R&D to ensure that these land into innovation projects and compelling claims. Strengthen the relationship & engagement with external agencies: consumer market research agencies, Sensory panel agencies and academia Interpretation of scientific data and turn these into insights and/or product opportunities. Work closely with Data Science and Digital R&D teams for data modelling and future initiatives within global/cluster CTI teams like big data analysis, artificial intelligence Strong management experience working with multi-functional teams and mentoring/coaching junior team members. Claims renovation: propose, plan and execute redevelopment of claims on existing products with real time consumer insights and competition mapping. Propose newer techniques of consumer insights to management and participate for capacity and skills building up. Influence strategic business decisions with in-depth consumer and market knowledge, as well as expertise in consumer testing and insight-gathering. Define and implement the e-Commerce strategy with Marketing and R&D partners, facilitating transition to digital and improving scientific communication of our products.Disruptive concept creation & Strategic innovation recommendation

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