Communications Director, GCC

Job Description

Job TitleCommunications Director, GCCOverviewMastercard is looking for a passionate, strategic and innovative Communications leader to manage its integrated communications activities across the GCC region.This role is responsible for developing and executing annual communications plans (including PR, online and social media, events, trade shows, video production, product launches, influencer campaigns and collateral) to help raise awareness of Mastercard s products and technologies, generate demand and preference, and ensure ROI across all related activities.ResponsibilitiesStrategy & Planning:o Works in close partnership with the country and divisional teams to develop and drive integrated Marketing and Communications plans in alignment with the business objectives and priorities.o Leads the development and execution of strategies related to external, internal and public affairs communications for the GCC region consisting of 6 markets in total (UAE, KSA, Bahrain, Kuwait, Qatar and Oman).Media Relations:o Oversees all PR and media relations engagement and activity across the GCC and responsible for managing relationships with key influencers and journalists.o Ability to determine the right media mix to use in support of planned product/service launches and corporate announcementsContent Creation:o Leads the creation of communication materials for internal and external audiences (e.g. customers, regulators, merchants, media, employees and sales force) including, press releases, internal and external briefing documents, speeches, sales materials and content for use on social media channels.Event Management:o Manages annual events calendar for GCC markets and holds responsibility for overseeing execution/delivery of all relevant events.Corporate Social Responsibility:o Leads local strategy development and execution of both Mastercard-led (e.g. Girls4Tech) and non-Mastercard-led (Injaz) philanthropic programs to increase visibility and drive employee engagementSupplier Management:o Manages all relevant suppliers/partner relationships across the GCC (PR Agency, Event Management Agency, etc)Establishes and maintains productive relationships with strategic external stakeholder groups (e.g. communication departments of banks, merchants, mobile operators, media partners, community leaders and governments)Serves as a trusted counselor on issues related to communications and reputationWorks collaboratively with Middle East and Africa Regional Communications and Worldwide Communications teams to support initiatives and projectsProfile & Key Skills12 15 years communication experience with a track record in MENAOutstanding communications skillsStrong content development capabilitiesDigital first mindset from a PR/online/social perspective, with experience of working on influencer campaignsAbility to manage multiple projects simultaneously and deal with competing deadlinesExperience in independently setting and strategically managing multiple project budgetsExperience managing and engaging with senior leaders in an organization, and supporting them at speaking events and conferencesWorking knowledge of GCC markets, their culture, media and business environmentFluency in Arabic & English is essential (please do not apply if you are not proficient in both a dual language writing test will form part of the interview process)Ability to navigate a matrixed organization with multiple internal stakeholder groupsThe position will be based out of Dubai Office and travel will be required up to 20% of the time.Mastercard is an inclusive Equal Employment Opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law.If you require accommodations or assistance to complete the online application process, please contact reasonable.accommodation@mastercard.com and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.

Keyskills :
GCC