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Communication & Advocacy Brandnd Manager - Kiehls

1.00 to 10.00 Years   Dubai, United Arab Emirates   29 Apr, 2022
LOr‚al
1 Jobs Openings
Job LocationDubai, United Arab Emirates
EducationNot Mentioned
SalaryNot Mentioned
IndustryOther Business Support Services
Functional AreaNot Mentioned

Job Description

Communication & Advocacy Brandnd Manager - KiehlsI am the COMMUNICATION & ADVOCACY BrandND MANAGER and I am the expert of consumer engagement. I own the connection to our consumers in the social media landscape, acting as the voice of the Brandnd. I drive social engagement through influencer management, content creation and presence on relevant social platforms. I am responsible for the delivery of successful Brandnd events and influencer and press relationship building. I remain the press and influencer point of contact at all times.KEY RESPONSIBILITIES:

  • Define the Brandnd social media strategy as well as the social media calendar and work with other flower team members to ensure execution is consistent with the overall Brandnd strategy
  • Manage social media & PR Brandnd budget
  • Plan strong social media & influencer activations driving to online business
  • Monitor social media Brandnd content & manage UGC
  • Plan social media calendars by retailer to support new launches and pillars
  • Manage Brandnd local pages (FB & IG) and agency
  • Define a PR strategy for the Brandnd & activation calendar
  • Manage a consistent list of influencers together with agency
  • Responsible for creating relevant local content in line with the Brandnd DNA and strategy
  • Plan strategic PR events to increase the Brandns awareness in the region
  • Responsible for setting a strong PR seeding strategy & execution
  • Own Community management / Tone of voice guidelines and decision workflow with agency
  • Work with Digital Expert Community and Director to further develop the social media management expertise
  • Follow the Social Media discussions & reports competition/Trend alert
  • Be the voice of the markets to zone/DMI on the social media & PR topic
  • Identify, manage and engage influencer communities
  • Develop product/Brandnd awareness & community engagement
MY CORE KPIS ARE:
  • Share of engagement, reach, and mentions
  • Influencer performance
  • Earned media generation
  • PPP management
  • Influencer loyalty, reach and engagement
  • Success/ ROI of PR events and comms projects
MY DELIVERABLES/OUTCOMES ARE:
  • Social media strategy in line with marketing calendar
  • Social media Brandnd & e-retailer calendar
  • Communication strategy & action plan
  • Engaged Brandnd influencers
  • Strong Brandnd awareness amongst influencer community
  • Brandnd event management & press releases
I HAVE IN-DEPTH KNOWLEDGE OF:
  • Social media engagement best practices
  • Brandnd DbestNA
  • Comms practices
  • Event management
  • Understanding & management of influencers
PEOPLE I WORK CLOSELY WITHIN 3.0:
  • Close alignment on 360 product expression with PBM, OBM, RBM as part of launch execution
  • Influencers & agencies
  • Other Comms Managers
  • Brandnd director, Comms Director & Digital Director
  • E-KAMs

Keyskills :

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