| Job Location | Dubai, United Arab Emirates |
| Education | Not Mentioned |
| Salary | Not Mentioned |
| Industry | Retail & Wholesale |
| Functional Area | Not Mentioned |
Overview of the roleTo lead and oversee the commercial strategy and execution for the Blue digital platform, driving growth and innovation across loyalty programs, payment solutions, retail media, and digital wallets. This role is pivotal in identifying new revenue-generating opportunities, conducting feasibility analysis, and preparing business cases to support the expansion into business adjacencies with a focus on AI, ensuring the platforms profitability and market leadership. This role operates within the framework of organizational policies that emphasize agility, innovation, and customer-centricity. What you will do
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