Create a KSA-specific, e-commerce strategy aligned with expansion objectives, pinpointing vital online platforms and digital channels for optimal brand visibility and audience engagement. Tailor the strategy to harness the potential of the KSA market while maximizing brand reach.
Devise and execute brand-building strategies for robust online presence in Saudi Arabia, partnering with HQ Marketing to craft engaging campaigns and content tailored to the local audience. Drive brand awareness and engagement through effective online initiatives.
Direct the choice and establishment of e-commerce platforms for an effortless Saudi Arabian online shopping journey, while supervising website design and enhancements to optimize conversions and customer contentment. Manage marketplace operations, online marketing, and platform modules encompassing listing, sourcing, fulfilment, and post-sales operations.
Execute digital marketing campaigns for increased traffic and conversions, collaborating with Retail for seamless integration, and leveraging data analytics to track customer behaviour and generate actionable strategies. Ensure smooth order fulfilment and customer support by working closely with Finance and Operations and provide regular e-commerce performance reports for informed decision-making.
Lead and nurture a high-performing e-commerce team to drive growth and customer satisfaction while fostering an innovative and collaborative culture. Stay updated on e-commerce trends, digital technologies, and competition in Saudi Arabia, identifying opportunities and challenges to adapt strategies accordingly
