Category Manager-Online - Mothercare - UAE

Job Description

Role Profile:Define the tactical and strategic direction of product lines within each category in line with the product calendars as well as assessing and managing the product Business mix to achieve Company Financial and Business objectives.The below Key Performance Areas include but are not limited to:Coach and mentor team, set goals and develop individuals on an ongoing basisResponsibility for providing guidance, coaching and management to the eCommerce Product Merchandising team, ensuring the development of necessary skills in a team based environmentResponsible for delivering world-class product presentation and merchandising of products within their specified categories, including: ? Management and ongoing development of the customer facing product hierarchy. ? Management of product and bundle enrichment, both directly and in conjunction with the eCommerce Content teamSupport the development and provision of KPI reportingSupport with communication between eCommerce Product Merchandisers and all other internal stake holdersProvide support, training and advice to eCommerce Product Merchandisers in day-to-day trading actions and wider review including sales and margin mix, promotional analysis, attach/conversion rates, product availability and range management.Manage Business strategies and activities from development to implementation to achieve Business objectivesAccountable for driving the success of the online Category(s) through the effective merchandising and trading of products online for brands in the operating market(s).Accountable for Category(s) budgeted sales and margin, and execution of online strategies to deliver eCommerce KPIs.Support the development of the online budget and commercial plan formulation for the Category(s).Identify and maintain an agreed competitor set. Ensure that competitor set is reported against in any marketing intelligence activity.Accountable for the day-to-day Category management including reviewing price/market competitiveness, range and product life cycle management, promotional analysis and communication with the brand merchandising team(s).Support the Trading Manager to deliver a shopping list of product opportunities and extended ranges for the online channel to sell and to provide sales forecasts for such products. The management and sell through of the product will be a joint responsibility for both the eCommerce trading and brand merchant teams.Provide information on product, price and availability to the search team to enable them to maximise PPC activity.Provision and education of product sales and margin performance to the eCommerce marketing team to ensure all marketing decisions are made with an understanding of the commercial impact.Accountable for the Category(s) merchandising plan, including providing timely design briefs for homepage, department or category page banners or collection pages and homepage switcher blocks. Ownership of the sign-off and validation process for all of this work. Management of featured product selections on all category pages.Support promotional planning and manage the plan execution onlineManagement of Category(s) discount codes in line with category strategy and company legal / compliance requirements.Review Business critical information, make recommendations, communicate and facilitate solutions.Manage category(s) contribution to sales and margin targets against budget and short term forecasts.Manage the end-to-end process for defining, enriching and merchandising of all bundles for the online channel, ensuring bundles are promoted and priced in line with the category strategy and margin targets.Responsible for daily management and review of product stock availability and manage site product visibility, to ensure customer satisfactionReview Category(s) sales forecasts and stock requirements for the online channel with eCommerce product merchandisers and input into the brand merchant teams fo

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