| Job Location | Dubai, United Arab Emirates |
| Education | Not Mentioned |
| Salary | Not Mentioned |
| Industry | FMCG |
| Functional Area | Not Mentioned |
We at Quest Search and Selection are proud to be representing a leading FMCG company based in heart of Dubai City in their quest to add a crucial hire onto their expanding team, Category Manager.This is a multi-faceted role where the successful candidate will be able to harness and harbour a new defining skill set. This will be without doubt, a defining career move to join an ever growing international company.Responsibilities:Achieve overall category performances vs budget (value, volume & margin)Analyze performances to boost short term growth.Maintain innovation/renovation pipeline to secure mid to long term growth.Reinforce (or reach) leadership position by staying ahead of competition.Category segmentation & positioningEstimate market size & segmentation by sub-category & packagingAssess competitors portfolio & positioning by category & territory (product, packaging, price)Recommend most relevant & efficient positioning by category & territoryCategory performanceMonthly category KPI, analysis & recommendations Highlight top & low performances to trade marketing & sales teams Compare Category performance with trade marketing reports to identify business opportunitiesChannel animation1. Propose range & planogram per channel & sub-channel.2. Build BTL plan with trade marketing team to reach sales target, maximize range awareness and recruit new shoppers/consumers (promo mechanics & sampling)3. Support trade marketing team in the development of store communication tools and POSM4. Inform communication team about BTL plan & product USP to maximize sales performance.Range Management & Innovation1. Lead category innovation, renovation & extension (market potential, brief, USP, retro plan, business plan, specifications, costing, packaging design, launch plan, activation tracker)2. Identify product, packaging & price opportunities with operation team.3. Develop exit strategy for unsuccessful products (value/volume/margin)Forecasting1. Verify consolidated category forecast vs budget & volume trends (regular & promo)Market Knowledge1. Perform monthly market visit to stay aware of competition activities, launch, packaging & POSM2. Stay updated on last industry trends & customer insights to drive categorys future3. Understand specific customer requirements and propose rapid & efficient solutionsWe request that candidates send their CV as a Microsoft Word document where possible.Quest Search and Selection is acting as an Employment Agency in relation to this vacancy.
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