Development of annual campaign calendar, including calendarized budget spend by brand and carline
Tracking of campaign spend by quarter, brand and carline and variance analysis
Quarterly campaign management
Monitoring of competitor tactical offers and trends to determine most appropriate actions to drive customer demand
Development of quarterly tactical product campaigns to achieve volume and profit objectives
Evaluation and identification of potential buzz models fromDealer Principals
Working with brand General Managers to develop appropriate finance offers
Liaison with Marketing Managers to ensure effective communication to target customer groups
Monitoring and reporting of campaign effectiveness and identification of improvements and enhancements during and post campaign periods
Tactical campaign development
Liaisons with Brand General Managers and Operations Managers to identify any potential stock challenges and determine appropriate sales campaigns to enhance run-rates to optimize stock holding
Stakeholder Collaboration
Liaison with Brand Principals and General Managers to secure adequate tactical support from Dealer Principals to support campaigns and maximize retained margins
