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Brand Manager - FMCG

1.00 to 10.00 Years   Dubai, United Arab Emirates   18 May, 2022
The Bridge Associates
1 Jobs Openings
Job LocationDubai, United Arab Emirates
EducationNot Mentioned
SalaryNot Mentioned
IndustryFMCG; Food & Beverage Production; Toys & Leisure
Functional AreaNot Mentioned

Job Description

To provide support in planning and executing the new product development road map; coordinate with all external agencies, suppliers, and vendors to complete the targeted activities within the agreed timelines. Be responsible for quality and speed of all new product launchesAdditionally, set up a consumer and competitive scanning mechanism to constantly spot new product innovations and consumer trends in personal care spaceKey Accountabilities:

  1. To conduct market research to identify consumer needs, organize consumer forums/ focus groups, preparing customer questionnaires, to obtain exact analysis of consumer needs.
  2. To conduct competitor analysis, monitor their activities about new product launches, study consumer behavior and provide this information to the marketing manager.
  3. To support the marketing endeavor with the development and the implementation of marketing plans, advertising material and marketing communication campaigns
  4. To coordinate with outsourced marketing agencies and vendors for the development of new packaging development, POSM and related marketing collaterals.
  5. To execute marketing campaigns across digital and social media platforms such as Facebook, Instagram, YouTube etc.
  6. To supervise day-to-day operations, keeping track of delivery of POSM, compiling pricing and promotions utilization reports.
  7. To maintain and update the marketing spend and ensure that the department does not exceed allotted budgets.

Keyskills :

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