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Brand Manager

1.00 to 10.00 Years   Dubai, United Arab Emirates   01 Sep, 2023
BestinBrands
1 Jobs Openings
Job LocationDubai, United Arab Emirates
EducationBachelor's degree / higher diploma
Salary$4,000 - $5,000
IndustryMarketing; Retail & Wholesale
Functional AreaNot Mentioned

Job Description

About the Company:BestinBrands is the leading authorized distributor of more than 100 brands in Bangladesh across 3 categories:

  • Luxury beauty categories (fragrances, skincare, and make up) working with all the major beauty groups including LVMH, L?Oreal, Estee Lauder, COTY, Interparfums, PUIG, Shiseido, and Clarins
  • Food & Beverage : Haribo, Barilla, Maille
  • Toys: Lego, Crayola, Elmer?s
BestinBrands is specialized in distributing, marketing and developing international brands in Bangladesh with a proven track record since 2000. The mission of BestinBrands is to connect Bangladeshi consumers to international brands by constantly diversifying and curating new brands and products.We have a workforce of 200 persons based in Dhaka (including 30 persons under the marketing team), a team based in Singapore is composed of around 12 persons and a team in Dubai of 6 people.As the brands portfolio is growing, we are looking for a Brand Manager based in Dubai to take over some brand management.BRAND MANAGERMain responsibilitiesReporting to the Marketing Director, the Brand Manager is responsible for a group of brands. He or she makes the link between the international brand principals and the local brand team based in Bangladesh.Duties and responsibilitiesBrand management
  • Build and implement the yearly brand marketing plans and follow the A&P budget
  • Design presentations and marketing reports to share with the brands
  • Prepare pitch book for new potential brands (marketing section of the business plan)
Operational marketing
  • Build and implement the 360 launch plans for new brands/product launches
  • Oversee the execution of all the marketing activities (ABT and BTL) and ensure the local team has the necessary brand assets to execute on time, with high standards and in line with the guidelines
  • Coordinate and follow up the training activities with the training team
  • Analyse the performance of the marketing activities and define appropriate KPI
Marketing research
  • Conduct some ad-hoc marketing analysis
  • Analyse consumers trends and expectations according to different categories and needs (beauty, F&B, toys, sport, home...) and identify some gasps for new brand opportunity
Corporate Training and marketing
  • Bring some support to the training team to design some modules for the corporate training program
  • Participate in writing some content for the revamping of the BestinBrands website

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