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Brand Manager

5.00 to 8.00 Years   Dubai, United Arab Emirates   09 Feb, 2023
Confidential Company
1 Jobs Openings
Job LocationDubai, United Arab Emirates
EducationBachelor's degree / higher diploma
Salary$4,000 - $5,000
IndustryFMCG; Consumer Packaged Goods Manufacture; Retail & Wholesale
Functional AreaNot Mentioned

Job Description

Job Overview:The Brand Manager will own & champion brand strategies, product & commercial innovations within the set guidelines of brands? portfolio. He / she will be primarily responsible for developing marketing strategies and capabilities focusing on finding new business leads and to engage customers across various marketing channels (Modern, Traditional, Pharmacy & Omnichannel) while maintaining brand integrity in every aspect.Key Responsibilities:

  • Analyze brand positioning and consumer insights.
  • Shape and communicate company vision and mission.
  • Establish performance specifications, cost and price parameters, market applications and sales estimates.
  • Carry out market research to keep up to date with customer trends, competitor activities.
  • Monitor market trends, research consumer markets and competitors? activities.
  • Developing and maintaining social media platforms and digital campaigns and monitor consumer engagement.
  • Measure and report performance of all marketing campaigns and assess ROI & KPIs.
  • Manage marketing budget and demonstrate efficient and effective investment approach.
  • Collaborate with sales team & monitor stock level, sales volume, revenues and cost against forecast and adapt plans to improve the sales performance of the products and services.
  • Develop innovative growth strategies.
  • Align the company around the brand?s direction, choices and tactics.
  • Presenting performance reports to senior management on regular basis.

Keyskills :

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