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Brand Manager

5.00 to 15.00 Years   Dubai, United Arab Emirates   08 Aug, 2022
Confidential Company
1 Jobs Openings
Job LocationDubai, United Arab Emirates
EducationBachelor's degree / higher diploma
Salary$4,000 - $5,000
IndustryFMCG; Retail & Wholesale; Marketing
Functional AreaNot Mentioned

Job Description

Role: The Brand Manager is responsible to champion brand strategies, product & commercial innovations within the set guidelines of principal brand portfolio to ensure the brand remains recognizable, up to date and exciting to customers. This role will be primarily responsible in development, deployment of superior quality marketing capabilities to engage customers across various marketing channels (Modern, Traditional, Pharmacy & other relevant channels) while ensuring brand integrity in all aspects.Key Responsibilities:

  • Monitor, analyze and evaluate local and international market trends, consumer behavior and competitor activity to identify market opportunities for the products/services.
  • Effectively market products / services by conducting market research, consumer research, overseeing product development and design, setting prices, launching new products, overseeing advertising campaigns and monitoring sales performance.
  • Designing Innovative projects and events to drive and increase sales and profit growth.
  • Contribution to key projects assigned ? cost saving initiatives, better negotiation/pricing, new product development, etc.
  • Developing and maintaining the social media platform and digital marketing campaign for the respective brands alongside the regular marketing and advertising campaigns.
  • Update KPIs, sales and brand equity scores regularly.
  • Analyze the customer feedback to generate new product ideas and liaise with other areas of the organization.
  • Meeting with key accounts, clients and various departments periodically to study the sales progress and growth and to plan strategies for the upcoming promotions / events.
  • Ensure all marketing activities comply with developed annual budgets, quarterly forecast and monthly demand plans and reporting results of departments.
  • Work with the sales department to prepare sales forecasts and budgets, monitor sales volume, revenues and cost against forecast and adapt plans to improve the sales performance of the products and services.
  • Presenting performance reports to senior management on regular basis.

Keyskills :

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