Leading the strategic planning process for the assigned brands based on consumer understanding to enhance current portfolio and improve communication with consumers.
Involvement in the development of the company?s long term planning that identifies new business opportunities, markets and partners.
Working closely with the Sales team and Marketing Research companies to obtain relevant information, including the development and implementation of brand audit studies.
Monitoring and analyzing business performance vis-?-vis business goals (awareness, share, consumer diagnostics, profitability, etc.) and the competition.
Implementing the marketing plans by working with internal and external suppliers to deliver in a timely manner and on budget.
Coordinating the development of communication materials such as advertising, catalogues, websites, brochures, packaging and in-store displays.
Work very closely with the partner suppliers and travel internally and internationally to maintain very strong relationship.
Delivering internal and external presentations regarding new product introductions, marketing materials, business objective and communication strategy.
Establishing performance specifications, cost and price parameters, market applications and sales estimates.
Coordinating regular meetings and preparing regular reports outlining the brands? performance.
Managing the status of projects, product testing and the evaluation of external agencies.
Delivering the company volume & financial targets for the brand.
