Strategize, plan and execute all product launches, including media event, VIP & public activations
Plan and executive sales events in various showrooms to increase footfall˙
Set up a sustainable Toyota and Lexus brand standards program
Work alongside the Senior Managers for each brand and GM Marketing to work on various partnerships and sponsorships for both brands˙
Responsible for asset development and refresh in sales and service centers˙
Plan and organize network development events such as showroom openings, refurbishments, etc.˙
Support relevant teams for other internal events such as National Skills contest, HR events, etc.˙
Strategize all public activations/ guerilla activities to increase brand awareness and engagement˙
Manage event budget to ensure no over/under spend˙
Reporting and PDCA (Plan, Check, Do, Act) so there are learnings for future projects˙˙˙
˙Instore Experience:˙
Analyze brand positioning and consumer insights
Partnering with cross-functional teams to enable the success regarding customer experience
Develop a strong understanding of the brands key customer journeys
Define KPIs to monitor success and progress
Responsible for brand standards across both brands
Implement brand guidelines, monitor product display and customer reactions˙
Conduct audits in all locations˙
˙Development:˙
Actively participate in trainings to improve personal leadership skills˙
Develop a succession and training plan in conjunction with the brand experience team to ensure a clear career growth path is created with transparent milestones and objectives. Activity should include relevant training courses, mentoring and new projects to create empowerment with accountability.
