Develop a custom-tailored social media strategy that aligns with the Client/s branding and business goals
Create viral-worthy creative & original content per social channel
Provide data analysis and metric reporting for clients
Work with the Line Manager / Reporting Supervisor for the day-to-day tasks.
Manage the day-to-day handling of all social media channels for Prism and its active clients in various Social Channels, i.e. , Facebook, Twitter, Pinterest, Instagram, Tiktok, Google My Business and YouTube, and adapt content to suit different channels.
Oversee, plan and deliver content across different platforms using scheduling tools such as Hootsuite, Asana, Olapic, Hubspot, etc.
Lead the development of engaging multimedia content (and/or outsource this to the creative team effectively) across multiple platforms.
Develop, launch, and manage new competitions and campaigns that promote Prism and its Clients.
Manage Agency Influencer Portfolio; Form key relationships with influencers across the social media platforms and onboard them to partner with the Agency for possible partnerships and activations.
Undertake audience research using the free & paid social tools
Manage and facilitate social media communities by responding to social media posts and developing discussions.
Monitor, track, analyze, and report on performance on social media platforms using tools such as Google Analytics, Meta Analytics, and other relevant tools.
Research and evaluate the latest trends and techniques in order to find new and better ways of measuring social media activity.
Analyze competitor activity.
Recommend improvements to increase performance.
Set targets to increase brand awareness and increase customer engagement.
Manage, motivate, and coach junior staff such as social media executives or assistants.
Manage a budget for social media activities.
Educate other staff on the use of social media and promote its use within your company (in-house roles).
Encourage collaboration across teams and departments.
Regularly liaise with clients via telephone, email, conference calls, or face-to-face (agency roles).
