Division / Department: Shopping Malls Business Unit ?SMBU? - Omnichannel
Reporting to: Omnichannel Trading Manager
Level: Associate Manager
Role Purpose:The key purpose of the Content Manager role is to build brand identity and brand presence through the creation and dissemination of omnichannel digital content. The scope of work extends from formulating the content strategy, creating, producing and publishing content as well as using analytics to track impact of creative content and growth of customer community.
Timely execution of content
ROI of published content achieving business targets
Internal stakeholder satisfaction
Role Details ? Key Responsibilities and Accountabilities:
Responsible for defining the strategy to deliver inspiring, relevant, quality content for MAF Shopping Malls, ensuring agreed Brand standards are maintained across all online channels and social media platforms to increase web traffic
Work with the cross functional teams to define and optimize the Digital Marketing calendar for aligned communication
Analyze website traffic and user engagement metrics to identify opportunities and drive performance
Ensure content across all platforms according to SEO best practice
Research design of UI and UX for omnichannel to develop and disseminate content to secure competitor advantage
Provide Centre of Excellence guidelines, training and support to Mall Marketing teams to drive Digital quality and consistency across Platforms and campaigns
Establish and manage photography for compelling visual content
Lead a team to ensure productive multilingual content management
Implementation of technical enhancements needed to scale content management efficiently
Be the brand custodian; protecting brand standards, defining and enforcing brand guidelines
Ensure compliance of all content published with relevant regional laws such as copyright and data protection
Comply with budget directives
Drive sales target for the business via traffic and conversion
Conduct audits as per business requirements
Ownership of all Platform domains and their security
Define and ensure compliance with digital guidelines
Negotiate with approved third-party suppliers where necessary to secure quality output at best cost
Develop and maintain strong interpersonal relationships across functions
Support and Training of the Mall Marketing teams
Provide positive consumer experience via easily navigated inspiring and informative content
Development and management of direct reports for top performance
Ensure limited gap between content and commerce across digital platforms, social media and physical
Functional/Technical Functional:
Content design and execution proficiency
Creative Excellence
Brand and industry knowledge and trends
Technical understanding
User Interface and User Engagement awareness
Knowledge of SEO and web traffic metrics
Education:
Graduate degree in Design, Digital Marketing, Ecommerce or relevant technology field
Expertise in social media, WordPress, Sitefinity or similar applications
Technical knowledge of HTML and web publishing, and digital asset management
Experience:
Minimum 6 years? experience in Digital Content
Proven experience as a content manager with specific online content management
Display keen interest in technology and innovation
Should be able to communicate effectively and have excellent negotiation skills
Should have good organizational and planning abilities including the ability to deal with/work under pressure and tight deadlines
Good communications skills (written and verbal) in English and Arabic (preferable)
Passion for Online Retail and dedication for the elevation of consumer experiences in the Digital world
Strong internal and external relationship building ability for mutual achievements
Demonstrate previous success in building sales and revenue in a Commerce environment
Experience in resource planning and leading a team to success
Facilitate Business development and technical enhancement
Utilise data and analytics to drive success, including Technology performance, Partner performance and experience improvements
