Own the creation and execution of the Digital Marketing calendar. Onsite campaigns in collaboration with Merchandising and Graphic design team Off-site Paid Campaigns with the agency ECRM Campaigns with eh ECRM team
Analyse performance and turning insights into actionable work,
Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs)
Identifies trends and insights and optimizes spend and performance based on the insights.
Brainstorms new and creative growth strategies through digital marketing.
Social Media Presence
Designs, builds, and maintains our social media presence (FB, IG, YouTube, Tiktok, Twitter, etc.)
Generate social media awareness and be the first responder to customer comments and messages, having a proactive approach to the growth of our following, creating regular post and blog updates
Database Marketing
Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
Plans, executes, and measures experiments and conversion tests.
Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Identifies critical conversion points, drop off points, and optimizes user funnels
Evaluates emerging technologies
External & Internal Team Collaboration
Collaborates with agencies and other vendor partners.
Ensure quotes received from vendors are reasonable as per industry standard and deliverablesare executed on time as per instructions.
Collaborates with internal teams to create landing pages and optimize user experience.
Provides thought leadership and perspective for adoption where appropriate
