Assistant Brand Manager

Job Description

Assistant Brand Manager | Watch & JewelryOverview of the role:Ensures the achievement of all the tangible and intangible aspects of the Brand(s) handled. Ensures smooth interaction & healthy relations with principals. To achieve or exceed annual targets of NSV and GM and market share for the brand(s) via the various sale channels. Inputs to ensure satisfactory customer brand experience at Internal & External POS, provide promotional aids-to-sales, intensive interaction with sales personnel & to align with Principal & AFWJ strategy.What you will do:-Description of Accountability:

• Budgeting & Sales accountability

The JH plans the total seasonal purchase and guides the merchandisers by setting forward estimates for the different buying groups, considering several variables, such as selling space, trends, feedback from stores, etc. The JH attends buying fairs along with Merchandisers and ensures that the right products are selected in terms of ways, depth, etc. to generate maximum profit for the business. The JH is accountable for ensuring annual sales turnover and GM targets

• Product and stock Management

The JH regularly works on new market trends, design and collection development, merchandize planning for merchandize brands.Inventory management and timely stock liquidation minimising impact to profit.

• Buying Management

The JH regularly monitors the merchandise stock levels. He/she analyses various reports (plan vs actual, viability of a particular item, stock cover, store cover, etc), gauges the merchandise performance (identify best/low sellers, etc) and then suggests/implements corrective measures. Also needs to doChannel wise incentive schemes and promotions. Based on the above, the JH may request an increase or decrease of budgets. All to ensure optimum stock levels and minimum waste.

• Pricing and Margins Management

The JH evaluates the pricing of the merchandise prior to a season by doing a price simulation exercise, ensuring that the pricing delivers the margin target set. He/she does competition analysis and recommends price changes, when required so that they are in line with the market; all is done in order to achieve set targets.

• Principal Relationship

The JH regularly communicates with Principles, maintaining a good working relationship with them. He/she negotiates prices, delivery plans, lead times, etc. The JH provides feedback in terms of product suitability to the local markets, suggesting changes, alternatives and/or new specific products to be developed.

• Coordination Activities
• Coordinate with marketing & operations for execution of marketing and promotional activities.
• Coordinate with VM team for execution of visual merchandising activities and changes in display for each line
• Coordinate with retail operations team to understand customer preferences & buying behavior and new store openings
• Website and social media updates and reply to direct customer online queries.

Required Skills to be successful:-

• The Job Holder studies market trends, evaluates conditions, seeks feedbacks from sales team and forecast sales and Gross margins and recommends the same to Line Manager for annual budgeting.
• The JH develops marketing plans based on a detailed analytical study of the market, competitor brands, prices, strategies and develop marketing strategies. Recommends advertising promotional plans to the marketing manager and closely monitors implementation. Any change in strategy, if required, is immediately recommended for incorporation in budget reviews. The JH negotiates with principals for contribution to the advertising and promotional expenses. JH also provides sufficient POP materials and watch boxes.
• With inputs from the sales team, the JH selects and orders the best possible product mix offered by the principals in line with market trends and requirements. Also has to negotiate prices with principals to retain maximum GM and remain competitive in the market.
• Detailed analysis is undertaken of market requirements and competitors on pricing. Prices are estimated by ensuring that GM requirements as well as market requirements are met. Prices are negotiated with both the customers and principals to make maximum business and earn GM. Sales team are also consulted.
• Monitoring of stock movement is undertaking stock exports and stock ageing reports are taken. Corrective action according to the situation is taken to minimize dormancy and also ensure adequate model range at all times.
• Location visits are done and customers/dealers are visited. Feedback is taken from them about the products, strategies, competitors, etc. Moreover, sales on each location are closely monitored on a day to day basis and recommendations given to increase sales. Any new development in products is given to sales staff, and product knowledge is also given. Sales staffs are informed of advertising schedules, planned promotions and model availability.
• Regular feedback with respect to sales advertising, promotions, competitor activities are given to principals and management.

Keyskills :