Marketing Manager

Job Description

DUTIES AND RESPONSIBILITIES: The appointee is responsible for all marketing initiatives for our diverse group of companies, which comprises restaurants, beauty salons, and e-commerce. The successful candidate will be responsible for devising and executing comprehensive marketing strategies, overseeing a multidisciplinary digital marketing team and liaising with agencies to drive brand visibility, customer engagement, and revenue growth across all business segments. Coordinate and manage the creation of captivating content for diverse platforms, including social media, websites, email campaigns, blogs, and print materials; Collaborate closely with cross-functional teams, including operations, agencies, franchisors, to ensure consistent brand messaging and identity across all channels; Conduct market research to identify emerging trends, customer preferences, and competitive insights, leveraging this data to refine marketing strategies; Improve and maintain social media presence i.e. Facebook, Instagram, X, TikTok, SnapChat etc; Allocate and manage the marketing budget effectively, optimizing resource allocation to achieve maximum return and achieve marketing goals; Direct social media management, ensuring consistent posting, community engagement, and strategic use of social media advertising; Foster relationships with media outlets, influencers, and strategic partners and landlords (malls) to enhance brand visibility and media coverage; Develop and implement a content calendar to manage content and plan specific, timely marketing campaigns. Create a regular publishing schedule; Conceptualize, plan, and execute promotional events, partnerships, and campaigns to boost foot traffic and enhance customer loyalty; Analyze marketing data to generate regular performance reports, offering insights and recommendations to senior management; Stay up-to-date with industry trends and emerging marketing strategies, providing proactive suggestions for continuous improvement; Regularly track and get insights into competitors strategies. REQUIRED QUALIFICATIONS AND SKILLS Must possess a minimum of Bachelors Degree in Business, Marketing or other relevant course; Proven working experience in a senior marketing role; with a preference for experience in the hospitality and beauty industries; Strong grasp of current marketing tools and strategies and ability to lead integrated marketing campaigns from conceptual design to execution; A creative thinker with strategic vision who translate ideas and executes according to marketing plans; Up-to-date with the latest trends and best practices in marketing and measurement; Proficient in marketing analytics and reporting tools to evaluate campaign effectiveness and make data-driven decisions; Good understanding of graphic design principles; Excellent communication, presentation, and interpersonal abilities; Ability to excel in a fast-paced environment, juggling multiple projects at a time; Detail-oriented, well-organized, and skilled at budget management; Ability to think out of the box and infuse creativity in every approach. OTHER PREFERRED SKILLS: Ability to adapt to unforeseen challenges at a moments notice; High level of written and verbal communication skills (ability to document ideas concisely and quickly); Fluent in both English & Arabic languages (verbal and written); An outgoing personality and a great sense of humorPackage: 14000 QR. Full packageThank you!

Keyskills :
Graphic Design Market Research Social Media Budget Management Marketing Analytics Communication Presentation Interpersonal Marketing Creativity

About Company

The Al-Futtaim Group is a large conglomerate based in Dubai, United Arab Emirates.As a family-owned business, we take a long-term view in everything we do, because we believe that sustainable success requires uncompromising commitment.
That’s the reason why some of the world’s most admired and innovative brands from the USA, UK, Japan, Sweden, France, Germany and Switzerland – from sectors as diverse with each other as automotive, retail, real estate and finance – trust Al-Futtaim with their own reputation and commercial success since the 1930s.
And through our inherent customer-centric approach and relentless pursuit of perfection, we add significant value – connecting consumers in 20+ markets with these brands in contemporary, powerful, meaningful and emotional ways that create longstanding relationships based on loyalty and mutual trust.