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Commercial Manager

1.00 to 10.00 Years   Doha, Qatar   12 Jul, 2024
Confidential Company
1 Jobs Openings
Job LocationDoha, Qatar
EducationNot Mentioned
SalaryNot Mentioned
IndustryManufacturing
Functional AreaNot Mentioned

Job Description

This role is crucial for driving financial results and overall business development of the Company and its brands. Responsibilities include developing and implementing sales and marketing plans to achieve objectives, increase market share, build brand equity, maximize revenue, and drive profitability.Strategy & Planning:

  • Manage Marketing 4Ps (product, price, place, promotion)
  • Brand management and development (positioning, identity)
  • Trade marketing (activations, exhibitions, incentive plans)
  • Route to market (RTM) management and performance oversight
Budgeting & Financial Management:
  • Handle commercial budgets (volumes, prices, expenses, cost simulations)
  • Ensure financial objectives (Revenue, GP, GM%) are met
  • Analyze value chain for net price realization improvements
  • Monitor product costs, simulate RM fluctuations, adjust pricing strategy
  • Guide and control marketing spending to align with budgets
Business Development:
  • Plan and follow up on business growth in:
  • Distributors food service channels
  • Distributors retail channels
  • Existing customers
  • New direct customers (local, export)
Account & Relationship Management:
  • Develop and maintain key Food Service customer relationships
  • Lead key accounts, coordinate operations, and ensure demand fulfillment
  • Manage pricing, invoicing, production, and logistics
New Product Development (NPD):
  • Develop NPD pipeline based on market insights and profitability
  • Oversee product development, specifications, and packaging
  • Plan and execute product launches
Stock Management:
  • Plan and monitor stocks and projections with Demand & Planning
Reporting and Performance Management:
  • Prepare business review materials monthly, quarterly, and annually
Risk Assessment and Mitigation:
  • Assess risks and take actions to mitigate slow movements, RM issues, and competitive threats
Cross-Function Collaboration:
  • Lead operations to achieve commercial objectives, facilitate internal communications, and solve bottlenecks creatively and promptly

Keyskills :

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