Digital Brand Manager

Job Description

Site Name: Egypt - Cairo Posted Date: Apr 21 2022 Are you passionate about Brand Management? Are you excited by the challenge of being part of the Marketing team at one of the leading pharmaceutical companies worldwide? If so, this Digital Brand Manager opportunity is the one for you to explore. As a Digital Brand Manager, you will be working closely with brand managers to drive the growth of GSK brands. The role is responsible for the development and execution of marketing communications and digital content that support the objectives of each brand. This includes social media campaign, web content, SEM/SEO, and online media & platform relationship management. The Digital Brand Manager also works with the Digital Marketing Lead to deliver full funnel (paid and owned) digital solutions to meet business objectives, drive improved capability around digital media and marketing, help teams use tools that drive performance (CPM, loyalty, penetration, purchase, sales & consumption), positioning GSK brands ahead of the competition/market. Responsibilities: This role will provide YOU the opportunity to lead key activities to progress YOUR career, these responsibilities include some of the following : Support marketing teams and agency partners to develop and execute strong digital plans and activations and support brand marketers in development of data-driven brand marketing and media strategies Implement full funnel audience strategy and update, optimize and capture learnings Drive performance marketing and addressable media strategies Working with eCommerce team partners, support in the evolution of eCommerce in GSK with particular focus on path to purchase from media and digital. Support opportunities to innovate, creating relevant digital experiences designed to broaden brand appeal in market. Why you? Basic Qualifications: We are looking for professionals with these required skills to achieve our goals: Bachelor?s degree in Business Administration and/or Pharmacy or equivalent. Master?s degree in marketing is a plus 6+ years of experience in the field of Sales & marketing at a pharma multinational company Above the line marketing and TV ads management Experience in media planning (?Connections Planning?) to assist brand teams. Experience working on projects relating to online activity; a basic knowledge of web development is desirable. Experience in digital marketing and web content management / development tools. Experience in SEM and SEO. Agency experience (digital or media) is desirable. Technical experience (desirable but not essential) to include FB business manager Social Studio, GA and other analytical tools (Power BI and Google Marketing Platform GMP). Why GSK? At GSK, we have already delivered unprecedented change over the past four years, improving R&D, becoming a leader in Consumer Health, strengthening our leadership, and transforming our commercial execution. Now, we?re making the biggest changes we?ve made to our business in over 20 years. We?re on track to separate and create two new companies in 2022: New GSK with a leading portfolio of vaccines and specialty medicines as well as R&D based on immune system and genetics science; and a new world-leading consumer healthcare company of loved and trusted brands. With new ambition comes new purpose. For New GSK, this is to unite science, talent and technology to get ahead of disease together ? all with the clear ambition of delivering human health impact; stronger and more sustainable shareholder returns; and as a new GSK where outstanding people thrive. Getting ahead means preventing disease as well as treating it. How we do all this is through our people and our culture. A culture that is ambitious for patients ? so we deliver what matters better and faster; accountable for impact ? with clear ownership of goals and support to succeed; and where we do the right thing. So, if you?re ready to improve the lives of billions, join us at this exciting moment in our journey. Join our challenge to get Ahead Together. Contact information: You may apply for this position online by selecting the Apply now button. Important notice to Employment businesses/ Agencies GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSKs commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.

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