We are looking for an experienced and data-driven Digital Marketer to join HNAK.com as Head of
Digital Marketing! With aggressive plans in place, the role will be responsible for implementing theexisting strategies and developing newer plans to aid growth. The role currently directly reports tothe CEO and is a high impact, high visibility profile across the organization.
Basic Requirements:
Minimum 5 years of overall experience. With 2-3 years of handling multiple Digital marketing channels and campaigns
Proficient in Web and App analytics
Experience in co-ordinating with various teams- Content, Creative and Tech
Planning, developing, improving, and managing the overall digital marketing strategy. We are present on iOS, Android, and Web platforms and are bullish on all three. The annual marketing budget of over USD 1 million.
Planning and Budgets: Creating monthly Digital Marketing Campaign and Channel plans in
consultation with the Category teams
Creatives and Content: Working with Creative and Content team to streamline marketing communications.
Channel & Campaigns: Both Paid & Organic
Paid channels: Facebook, Instagram, Snapchat, Google Shopping, Google SEM, Retargeting
Owned, Earned & Organic channels: Webengage to manage Customer Lifecycle using
Emails and Push notifications. Search Engine Optimization for Organic traffic
Analytics and Measurement: Proficient in handling Google analytics and Appsflyer for Web and
