| Job Location | Beirut, Lebanon |
| Education | Bachelor's degree / higher diploma |
| Salary | Not Mentioned |
| Industry | FMCG |
| Functional Area | Not Mentioned |
Sets the overall strategy for the brand within its corresponding business, responsible for the marketing mix that builds the long term strategy of the brand.Sets the business forecasts & marketing budgets based on financial analysis & sales/profit forecast.Designs and optimizes execution of the marketing calendar within its approved budget.Owns the consumers journey and sets how the brand interacts with their lives.Has the knowledge and expertise in the brand and its category with the ability to be proactive and take core decisions.Sets the brands? pricing and positioning strategy.Responsible for the ROI of marketing activities and monitoring of the brand/s revenue & profit.Conducts market research, tracks and analyzes performance (consumer research & retail audit).Leads contact with Creative Agencies ? specifically advertising, media, social media, consumer promotions & events.Responsible for package design & development.Responsible for line extensions & new products, flavors etc., works closely with R&D on new product development.Works closely with Demand Planning on forecasting and securing product availability in alignment with the marketing plans.Works closely with manufacturing on production planning to ensure stock availability.Work closely with Sales and Trade Marketing functions.Has the highest level of communication & coordination to work closely with all the other functions and as such has the strongest leadership-coordination role.Comprehensive knowledge and expertise to manage all the tangible and intangible assets of the brand ? product, package, price, equities, visual & verbal identities, experience, tone of voice, etc
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