Marketing Specialist

Job Description

Carel Fine JewelryJob Title: Marketing SpecialistLocation: BeirutTerms: Full-TimeWe are looking for an ambitious marketing specialist to be responsible for developing and managing all aspects of our marketing and content strategies to attract and retain customers. Our ideal candidate is a creative marketing professional, preferably with some digital marketing background in the B2B space.We are a brand new, forward-thinking jewelry manufacturing startup focused on creating unique and artistic jewelry while delivering value by leveraging technology and data.What you?ll do

• Design and implement marketing and content strategies that drive awareness, engagement, traffic, nurturing sales, and closing deals
• Develop creative ideas and suggest new innovative ways of delivering digital content to reach customers
• Assist with the analyses of marketing data, including campaign results, conversion rates, bounce rates, and online traffic in order to improve future marketing strategies and campaigns
• Establish goals and objectives in order to reach our customers through appropriate marketing channels
• Build and maintain relationships with new and existing customers through prospecting and networking
• Optimize content considering SEO and Google Analytics to increase site traffic
• Share content through various channels, ensuring strong web presence
• Receive customer feedback and generate ideas to increase customer engagement
• Produce high-quality articles, white papers, blogs, email marketing messages, case studies, presentations, guides, newsletters, FAQs and reports
• Continuously measure and improve content performance; create reports leveraging Google Analytics, and social media analytics tools
• Craft interesting, well-researched, content to drive traffic, engage and convert target customers, and improve shared content across social media channels
• Coordinate with partners and other third parties to produce high quality joint content
• Develop and maintain editorial calendars and content project plans
• Assist in overall monthly and campaign-level reporting of marketing KPI performance vs goals
• Collaborate with team members to optimize marketing automation and lead-nurturing processes through email, content, events, and social channels
• Investigate the performance of a company?s marketing campaigns and strategies through evaluating key performance metrics and generate monthly reports showing achievements
• Write, review, edit, and update content for websites, blogs, marketing materials, etc.
• Use social media to engage consumers, respond to questions or complaints, and to promote company initiatives
• Generate marketing reports by collecting sales data and analyze the results and optimize the digital campaigns accordingly
• Develop sales support documentation to support the sales team in securing new clients

• B2B marketing experience is a plus
• Proficient in Adobe Creative Suite (After effects, Illustrator, Photoshop, InDesign, & Adobe XD)
• Experience/certifications using web analytics and optimization tools (Google AdWords, Google Analytics) is a plus
• Proficient in Microsoft Office Suite (Word, Excel, Powerpoint, etc.), CRM and CMS software
• Demonstrable experience in marketing data analytics and tools
• Working knowledge of market research, surveys, and data analytics
• Eye-catching portfolio of work

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