| Job Location | Beirut, Lebanon |
| Education | Bachelor's degree / higher diploma |
| Salary | Not Mentioned |
| Industry | Marketing; Software Development |
| Functional Area | Not Mentioned |
The Marketing Manager is responsible for executing, optimizing and taking part of the development of assigned digital advertising campaigns, on different digital advertising platforms like Facebook Ads, Ads, Google Ads and YouTube. You will also be responsible for tracking and optimizing campaigns to maximize ROI.Responsibilities:? Manage the monthly content planner with clear objectives that are in line with the company?s strategy and business objectives.? Execute the targeting and audience segmentation for digital campaigns across a variety of programs and initiatives.? Develop and execute A/B testing in paid campaigns and brand studies to refine messaging and drive brand lift.? Leverage data to analyze results, establish benchmarks, identify trends, report and execute on key findings.? Analyze campaign results and provide actionable recommendations for improved performance? Conduct ongoing content, keyword, and URL audits to improve user and search engine relevancy of key pages? Collaborate with leadership team on strategy and coordinate campaign benchmarks, projections, and success metricsNote: Friday is a work from home day.
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