Planning and delivering CRM strategies across the company engaging memberships.
Create the CRM engagement & communications calendar by capitalizing on different brand stories, product stories, inflexion events; develop/adapt consumer communication toolkits.
Customize communication content based on data attribution and collaborate with content partners to produce messages across different channels (SMS, WhatsApp, Email, etc.) with redirection to official site or Own Retail (store locator).
Partner with Analytics lead to make A/B testing an integral part of all campaigns by focusing on efficiency of communications (both engagement and monetization)
Key Responsibilities:
Ensure engagement communications calendar creation adheres to the marketing timelines, while maintaining proper consumer segmentation and lifecycles.
Own key cultural moments to engage consumers beyond product.
Set and execute on clear retention targets for the year.
Own consumer engagement from 1st purchase to their continuous journey with our brands.
Interlace brand, product and key moments to give an engaging experience.
Articulate offers for increasing repeat purchase.
Lead membership focused conversations across all stakeholders.
Manage and execute membership benefit program.
Manage the membership access.
Partner with retail activation team on membership events.
Systems & Processes:
Exposure to CRM transactional and reporting tools preferred.
Awareness of best practice tools in the industry to make engagement more efficient.
