Copywriter (Bilingual)

Job Description

Company DescriptionPublicis is the largest creative network within Publicis Groupe, present in 110 countries with 16,000 women and men, experts in communication.Beyond the diversity of our cultures we all share the same ambition: Building leading brands.In a world of accelerated change in which new technologies emerge every day, customers are more empowered than ever before.All around the world the key talent of our people is to embrace change in order to build bold and powerful ideas.The position of Bilingual (English/Arabic)Copywriteris for someone who is a hands-oncopywriter with natural storytelling ability and has experience working in an agency environment,creating conceptually driven campaigns, and crafting copy in both English and Arabic for global brands.

• Partners withthe account manager, other copywriters,andcreative leaders to proactively seek out and contribute action and thought-provoking ideas.
• Being able to juggle multiple projects, prioritize, and meet deadlines
• Investigating industry?best practices?and new possibilities
• Taking?part regularly in opportunity briefs, stretching?their creative abilities consistently?

• Writing texts (e.g.copy, product descriptions), proofreading, and content editing
• Ensuring the consistency of prepared content;
• Works in partnership with an Art Director to develop creative concepts for marketing materials and marketing campaigns.
• Have a keen understanding of all the channels in the 1:1 marketing space.
• Understanding the power of data intelligence to help them achieve the communication challenge.
• Required to make conceptual and strategic decisions across a wide variety of clients and industries.
• Experienced in taking briefs, crafting succinct and effective copy, writing and formatting copy decks, and interpreting brand tone of voice and language.
• Develop and execute strategically-sound creative for cross-channel initiatives
• Persuasively present both internally and to clients with credibility, reasoning, and emotion
• Actively listen to truly understand the ask, client feedback, and internal feedback
• Ensure communications are produced to the highest standards of accuracy and quality control
• Deliver fresh ideas and personality while working with existing brand voice and tone
• Conceptualizes and writes everything?from white paper ideas to scripts to in-store signage to social media and more.
• Researches competitors and the industry to provide insight into trends and creative foresight
• Partners with the creatives to make the idea, copy and design a cohesive story

• At least 2years of experience incopywriting for social media
• Have a clear understandingof the difference between a communication concept and an executional idea.
• Mastery in developing copy for large cross-channel and/or direct-marketing initiatives across media, both online and off
• Bachelor?s Degree in appropriate field of study
• Has the personality to develop thriving client relations and can lead creative presentations
• Strong conceptualisation and smart thinking skills
• Energy, a sense of humor and an open & curious minds
• Exceptional conceptual and design skills and a robust portfolio that shows your talent both across mediums
• A knack for strategic brainstorming, campaign development, creative brief development and creative execution

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