Brand Manager

3.00 to 5.00 Years Beirut, Lebanon 20 Sep, 2019

Job Location	Beirut, Lebanon
Education	Bachelor's degree / higher diploma
Salary	Not Mentioned
Industry	Fashion & Apparel
Functional Area	Not Mentioned

E-Commerce Management:

Defining specific Ecommerce buy and E-merchandising strategy based on brand recommendations
Deciding the commercial animation plan in accordance with retail and brand strategy
Preparing and presenting digital business reviews
Overseeing performance of transporter fulfillment
Identifying and evaluating new marketing opportunities to increase website traffic
Defining CRM and email marketing strategy
Liaising with internal stakeholders (IT, Finance and Retail operation teams)

Brand Management:

Overseeing and approving social media plans and content
Planning and executing the yearly marketing plan
Creating the seasonal promotional calendar in-store and online
Managing and implementing CRM campaigns and analyze the outcomes
Placing orders according to approved OTB and budgets
Implementing the right pricing strategy
Responsible for top-line P &L (net sales, gross margins, and trade discount)
Prepares yearly budgets
Conducts regular market studies to understand customer trends and competition in order to adopt the brand strategy
Implement VM guidelines
Create all the consumables

Store Management:

Achieving the best possible customer service by respecting the company policy and understanding customer profile/ habits
Ensuring a growing number of visitors join the loyalty program
Handling customer complaints as per company guidelines
Responsible that the visual merchandising is set in place and respected as per the suppliers guidelines
Planning and organizing the daily operations to improve sales and productivity
Preventing loss through attentive customer approach and annual inventory
Managing the team of sales by setting schedules and timesheets
Participating in the recruitment process of the sales force in coordination with HR
Coaching and motivating the sales force through continuous feedback, open communication, continuous marketing, and commercial support and sharing
Handling annually the performance appraisals of the sales force in order to make sure all KPIs are being met

Keyskills :
FashionStore ManagementE commerceBrand Management

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