Responsible of trade marketing activities in the market ( activation, sampling campaigns, POSM production & distribution ).
Involved with advertising agencies and third parties concerning the brand communication strategy and tactics, especially when it comes to sampling campaigns, consumer promotions, launches outdoor/indoor advertisement.
Directly involved in dealing with customers for the brand displays (branding, stands, secondary displays).
Conduct market research regarding to consumer requirements, habits and trends.
Organizing and animating regular Product knowledge sessions for sales force, in store merchandisers & promoters.
Undertake individual tasks of a marketing plan as assigned.
Conduct any other related activity in coordination with the marketing manager.
