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Digital Marketing Section Head

3.00 to 6.00 Years   Amman, Jordan   06 Dec, 2021
Ayla Oasis Development Company
1 Jobs Openings
Job LocationAmman, Jordan
EducationBachelor's degree / higher diploma
SalaryNot Mentioned
IndustryReal Estate
Functional AreaNot Mentioned

Job Description

The role of the Digital Marketing Section Head is to plan, develop, implement and manage the overall digital marketing strategy approved by the BOD. In addition, he/she is responsible for developing, implementing, tracking and optimizing AYLA?s digital marketing campaigns across all digital channels to ensure Ayla achieves the business objectives set for MARCOM department.

  • Plan and execute all digital marketing deliverables (as per tactical plan set), including SEO/SEM, customer database management, email, social media optimization, programmatic advertising campaigns, MailChimp management, Google ads network, optimizing digital presence ad exposure on travel destination websites as TripAdvisor and AirBnB.
  • Design, build and maintain our social media presence.
  • Present the latest digital trends available in the market to ensure Ayla proactivity
  • Measure and report performance of all AYLA?s digital presence, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative digital growth strategies, whilst maintaining responsibility on budget control and expenditure
  • Plan, execute, and measure experiments and conversion tests
  • Ensure all campaigns and budget spend is being monitored and reported
  • Ensure conversion of campaigns KPIs are met or check status reports for reevaluation and amendments
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate AYLA?s digital customer journey, and provide recommendations on how to improve and optimize.
  • Instrument conversion points and optimize user funnels
  • Collaborate with agencies and other vendor partners when needed.
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
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