Collaborate with The Marketing Manager Food to develop an annual trade marketing plan for all In-store activities in line with the sales forecast and setting up an annual trade marketing budget to cover the plan expenses.
Identify the strategic trends in the Trade & Marketing fields and ensure alignment with and implementation of best practices.
Prepare periodic variance analysis to provide brand specific feedback on over-spending (exceed budgets) or under-spending (underutilization of budgets).
Identify all activities related to development of new brands, preserving and enhancing the brand equity of existing brands.
Preserve and enhance the reputation of brands to ensure Top of Mind recall and expand consumer base through appropriate positioning and pricing strategy.
Coordinate the implementation of all activities related to Promotions in order to ensure and increase the public interest pertaining to the purchase of the companies brands / products.
Coordinate the activities ? Marketing function in an effective and efficient manner, while ensuring:
The presence of the companys brands/products are on multiple Social Media Platforms while seeking followers? engagement at all times.
Timely production and publishing of valuable and related content on the company?s website.
The Execution of Online Campaigns in line with the set plan, time line and desired objectives.
The effective and efficient development and execution of digital media plans in line with the companys guidelines and standards.
That Graphic Designers finalize and submit the required designs in a timely and accurate manner and in line with the business requirements.
That events are implemented in line with the set plan, timeline and the company?s guidelines and standards at different locations, such as Schools, Malls, Festivals, Exhibitions, etc.
Review new concepts and ideas to launch new product offerings that meet unsatisfied demands in order to improve sustainable growth.
Coordinate with the Corporate Communication Agencies regarding (advertising, promotions and design development).
Discuss the rates for space booking and delivering of artwork and imagery from potential vendors.
Provide quick response to feedback and adjustment to programs,as needed, to best serve customers and store operators.
Prepare a monthly plan for all in-store activities (Consumer promotion, extra visibilities, POSM, In-store branding, event & campaigns? etc) in line with sales forecast and Food Brand plan.
Prepare quarterly promotion schemes for each Food Brand separately in coordination with the sales management and Food Marketing Manager in order to achieve the best sales results.
Review the monthly trade marketing plan implementation to ensure best possible outputs.
Review the monthly consumer promotion distribution between the outlets of each area to ensure the best possible healthy sales and target achievement.
Prepare a quarterly ?sales vs. budget? analysis along with revised trade marketing plan for the rest of the year if needed.
Prepare a quarterly analysis report about other competitors? activities in the market.
Working along with the marketing team concerning all planned activities to keep both tools connected.
Perform ad-hoc and other duties related to the job as assigned by the Direct Manager.
